Press Room
LATEST NEWS
Stay updated with the latest announcements, event highlights, and Trueline news in our Press Room – your source for all things newsworthy at Trueline GVL!
Trueline update: New investors and construction news
New entertainment venue coming to downtown Greenville
June 9, 2025 •
Upcoming music venue Trueline Greenville is inching closer to its anticipated opening date of first quarter 2026.
“In terms of building this community project, we feel like we’ve got the right people coming together and the right plan to move forward,” said Michael Grozier, Trueline’s founder. Grozier co-founded the House of Blues with Isaac Tigrett and is former executive vice president for clubs and theaters for Live Nation.
GVL Today
Greenville’s newest music venue just broke ground
April 25, 2024 • Stephanie Moore
'The groundbreaking for Trueline, described as a multi-level music and entertainment venue, was held in the West End of Greenville on Thursday. The 1,700-capacity dual-level live music hall at 401 Rhett St. is a piece of a larger entertainment complex set to launch in 2025."
WYFF
New entertainment venue coming to downtown Greenville
April 25, 2024 • Stephanie Moore
'The groundbreaking for Trueline, described as a multi-level music and entertainment venue, was held in the West End of Greenville on Thursday. The 1,700-capacity dual-level live music hall at 401 Rhett St. is a piece of a larger entertainment complex set to launch in 2025."
Fox Carolina
Greenville native Marcus King returns for Trueline groundbreaking
April 25, 2024 • Ava Braatz
"Grammy-nominated artist Marcus King returns to his hometown of Greenville to celebrate the groundbreaking for Trueline music venue. Ava Braatz chats with him about his incredible career so far, Greenville's music scene and a special show announcement!"
The Post and Courier
Greenville's next biggest music venue is under construction. See what it looks like.
April 25, 2024 • Benjamin Simon
"If you drive down Rhett Street in the West End, you’ll see the road turned to dirt, yellow construction trucks roaming and a roof missing from the former D&B Glass building.
That’s the site of what will become one of Greenville’s largest concert venues."
WSPA
New music venue hosts groundbreaking in Greenville
April 25, 2024 • Taylor Farmer
"If you drive down Rhett Street in the West End, you’ll see the road turned to dirt, yellow construction trucks roaming and a roof missing from the former D&B Glass building. That’s the site of what will become one of Greenville’s largest concert venues."
Greenville Journal
Vicinity brings together businesses, local investors
April 19, 2024
"Greenville is on the verge of welcoming an exciting new live-music venue to the area—made possible using a relatively new funding tool that brings in cash investments from the community."
Upstate Business Journal
Updated rendering: Trueline music venue in Greenville’s West End
April 16, 2024 • Tiare-Leiana Solis
"Between recognizing the city of Greenville’s trailblazers and developing its 34,000-square-foot music venue, The Trueline Greenville team has been busy. The team is now on the precipice of its groundbreaking scheduled for April 25, and it has released a new rendering of the venue."
Greenville Business Magazine
Trueline Announces Official Construction Partner, Clayton Construction Company
April 12, 2024 • Donna Walker
'Trueline, a venue coming soon for music, immersive art, and inspiring performances, announced its partnership with Clayton Construction Company, Inc. Marking a significant milestone in the evolution of the Upstate’s entertainment scene, the project will break ground April 25."
Greenville Journal
Trueline Greenville campaign highlights good works in the community
March 20, 2024 • Tiare-Leiana Solis
"Doing good things does not always get recognized. Trueline Greenville wants to change that in Greenville by launching its See Good, Say Good campaign. Trueline has made waves with the planned development of a 34,000-square-foot music venue in the West End, but a focus for the business is adding positivity in the community."
FOX Carolina
New music venue's 'See good, say good' campaign
March 12, 2024 • Margart Ann Carter
'Trueline kicks off new campaign to give back to the community."
WSPA
Trueline Brands Bringing People Together Through Music, Art And Performance
January 5, 2024 • Jamarcus Gaston
'It was a day of celebration in Greenville Thursday as work began on a new entertainment venue. An old building along Rhett Street in Greenville will soon become Trueline. It’ll be a hub for music lovers, drawing artists from across the country."
Greenville News
How new Trueline entertainment venue will complement growing music scene in Greenville
January 4, 2024 • A.J. Jackson
'Trueline Greenville announced a partnership with Clayton Construction Company of Spartanburg to complete a $10 million entertainment venue by 2025."
WSPA
$13 million entertainment venue coming to Greenville
January 4, 2024 • Taylor Farmer
'An entertainment venue named Trueline is coming to downtown Greenville. An old building along Rhett Street in Greenville’s West End will soon be a hub for music lovers. Top performers from around the country are expected to come to Greenville to put on a show."
FOX Carolina
See Good, Say Good
December 28, 2023 • Ava Braatz
'Trueline CEO Michael Grozier explains his new initiative, with support from Pro Football Hall of Fame Coach Dick Vermeil and former NFL player Steve Wright."
TOWN
Photos: Dinner for Trueline’s ‘See Good, Say Good’ Initiative
December 15, 2023 • Guest Contributor
'Former NFL Coach Dick Vermeil visited Greenville in support of Trueline, the new live music venue coming to Greenville. The dinner hosted by the City Club of Greenville featured Vermeil Wines and a four-course dinner prepared by Executive Chef Addison Stone."
Greenville Journal
Best of 2023 on the local music scene: Upstate Beat
November 25, 2023 • Vincent Harris
'But despite those losses and hardships, I remain optimistic about our music scene going into 2024. There are new venues coming, most notably downtown’s Trueline and the new Radio Room location on Liberty Drive, not to mention the Peace Center’s ambitious expansion plan to open several new concert spaces."
FOX Carolina
Trueline on Rhett Street set to open in 2025
November 15, 2023 • Ava Braatz
'House of Blues Co-Founder, Michael Grozier and Sam Blumin walk us through the vision for the new venue, Trueline, set to open in 2025 in the former D&B Glass Building on 401 Rhett Street."
FOX Carolina
Get ready Greenville, Trueline is coming!
November 15, 2023 • Ava Braatz
'Get ready, Greenville, because a new music venue is set to open next year! A double decker space loaded with potential for artists of all kinds as well as local talent, private events, and fundraisers Check out what Co-Founder for House of Blues, Michaël Grozier, has up his sleeve for the Upstate music industry."
WSPA
New music venue, restaurants, other developments coming to downtown Greenville
August 11, 2023 • Kelci O'Donnell
'According to Trueline Brands, the venue that will be constructed on Rhett Street will host concerts across several stages. It will include a 1,700-capacity main hall, 400-capacity small room, VIP club, and an outdoor patio. Concerts will take place most days of the week."
FOX Carolina
New music venue coming to downtown Greenville
August 4, 2023 • Anisa Snipes
'A new music venue is coming to the west end of downtown Greenville.
“Trueline Greenville” is fully designed by local Greenville architects and has been renovated from an abandoned warehouse. The music venue will be located along Rhett Street and plans to open in late 2024."
GSA Business Report
House of Blues co-founder to bring first-class music venue to downtown Greenville
June 22, 2023 • Krys Merryman
'One of the founding partners of the House of Blues is bringing a new music venue to Greenville: Trueline. Trueline founder and CEO Michael Grozier, who has been in the industry for 40 years, will be opening the flagship venue in downtown."
GVL Today
Trueline music venue in the West End plans to begin construction in 2024
May 26, 2023 • Kyle Steadings, Danielle Johnson
"The Trueline music venue, to be located at 401 Rhett St., plans to feature a main hall, intimate performance room, rooftop terrace, and courtyard, are underway, with a crowdfuning campaign in place to make them happen."
Upstate Business Journal
Renderings: New music venue planned for West End near Fluor Field
May 25, 2023 • Jay King
'Greenville’s dream of becoming a must-play destination for live music may soon turn into reality with a proposed new music venue on Rhett Street near Fluor Field in the city’s West End."
Greenville News
New venue, Trueline, coming to Greenville's West End. It could transform our music scene.
May 23, 2023 • Macon Atkinson
"New venue, Trueline, coming to Greenville's West End. It could transform our music scene."
